¹ The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27" (iPhone 18 Pro) or 6.86" (iPhone 18 Pro Max) diagonally. Actual viewable area is less.

² Compared with previous-generation iPhone.

³ All battery claims depend on the mobile network, location, signal strength, feature configuration, usage and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. Battery tests are conducted using specific iPhone units. See apple.com/uk/batteries and apple.com/uk/iphone/compare for more information.

⁴ Testing conducted by Apple in July 2026 using pre-production iPhone 18 Pro and iPhone 18 Pro Max units and software, and either USB-C Charge Cable or Apple MagSafe Chargers (1-metre Model A3502 and 2-metre Model A3503), both with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Wired fast charge supported with 60W-capable USB-C cable and USB PD 3.1 (or better) power adapters with Adjustable Voltage Supply (AVS). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage and environmental factors; actual results will vary.

⁵ Apple Intelligence is available with Siri and device language set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is available in beta in iOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, Intelligent Photo Editing Tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to the Apple Intelligence Terms and Conditions. Learn more at apple.com/uk/appleintelligence.

⁶ iPhone 14 and later can detect a serious car crash and call for help. Requires a mobile data connection, satellite connectivity or WiFi calling.

⁷ WiFi 7 available in countries and regions where supported.

⁸ Data plan required. 5G is available in selected markets and through selected network providers. For details on 5G support, contact your carrier and see apple.com/uk/iphone/cellular.

⁹ Use of eSIM requires a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expires). Not all network providers support eSIM. Use of eSIM in iPhone may be disabled when purchased from some providers. See your provider for details. To learn more, visit apple.com/uk/esim.

Before adding an Add to Plan accessory to your plan, read the full Add to Plan terms. Here’s a summary of the key bits you need to know:

• if you add an Add to Plan accessory to your plan, we’re agreeing to give you fixed sum credit to buy it
• this agreement starts the day the accessory is dispatched to your chosen delivery address or the store you’re collecting it from
• you must repay the full cost of the accessory over a maximum of 11 monthly payments
• once we’ve got your order, we’ll send you an email confirmation with all the details

Add to Plan is available to EE pay monthly customers if you have had an account with a device plan for 1 month or with a SIM Only plan for 6 months. The number and value of Add to Plan accessories you are eligible for is subject to credit check. You are fully responsible for repaying to EE the full cost of the accessory. If you choose to leave EE early, you will be responsible for paying the remaining balance for your Add to Plan accessory, in addition to any early termination charges for your standard contract.

If you purchase your accessory in one of our stores, we don’t offer any change of mind period. However, you’re able to cancel your credit agreement in the first 14 days. If you purchase over the phone or via our website, you may return your accessory in the first 14 days, except if it requires installation and has already been installed by an engineer. You can cancel the credit agreement within 14 days of the start date. If you cancel the agreement, we will add the full outstanding balance for the accessory to your next bill and try to collect that by Direct Debit.

Monthly charges assume online billing. Personal use only. Subject to availability. Add to Plan accessory plans are not regulated by the Financial Conduct Authority. Further terms apply.

EE Finance for 3, 6 or 9 months is available on orders over £99. You must be over 18 and a UK resident. Subject to completing and passing a credit and affordability check with Glow Financial Services Limited.

For more information about how your personal data is used by EE, see our privacy policy.

This is a regulated credit agreement. When considering EE Finance, you should consider whether the purchase will continue to be affordable and how you will continue to make repayments. You should also be aware of the impact of missing payments, which may include making other borrowing more difficult or more expensive.

EE Limited is authorised and regulated by the Financial Conduct Authority, acting as a credit broker exclusively with the lender Glow Financial Services Limited. Glow Financial Services Limited is authorised and regulated by the Financial Conduct Authority, acting as lender and under brand licence as EE Finance powered by Glow through EE Limited.

EE Finance for 12 to 48 months is available on orders over £250. You must be over 18 and a UK resident. Subject to completing and passing a credit and affordability check with Glow Financial Services Limited.

This is a regulated credit agreement. When considering EE Finance, you should consider whether the purchase will continue to be affordable and how you will continue to make repayments. You should also be aware of the impact of missing payments, which may include making other borrowing more difficult or more expensive.

EE Limited is authorised and regulated by the Financial Conduct Authority, acting as a credit broker exclusively with the lender Glow Financial Services Limited. Glow Financial Services Limited is authorised and regulated by the Financial Conduct Authority, acting as lender and under brand licence as EE Finance powered by Glow through EE Limited.

Further terms apply.