Google Pixel 10 SIM-free, Indigo

£499

From £18.71 a month

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Google Pixel 10 SIM-free, Indigo

£499

Saving

£300

From

£18.71

monthly for 24 months at 0% APR representative

Product details

Specifications

FAQs

Reviews

Product details

Key features

Enjoy smooth, reliable performance every day with the advanced Google Tensor G5 chip and 12GB of RAM.
Capture sharp, vibrant photos in any light using the 48MP wide camera with HDR+.
Zoom in from far away with incredible detail thanks to the 5x telephoto lens and up to 20x Super Res Zoom.
View content clearly, even in sunlight on the 6.3” Actua display with 3,000 nit peak brightness.
Keep going with an all-day battery that charges up to 55% in just 30 minutes.
Snap on and power up wirelessly with Pixelsnap magnetic technology and a Qi 2.0-certified charger.
Stay protected from drops, water and dust with tough Gorilla Glass Victus 2 and IP68-rated durability.
Get essential features and security long term with 128GB of storage and 7 years of OS and security updates.

In more detail

Do spectacular on the regular with the Pixel 10. With advanced AI, an incredible camera and large storage, it's built to help you do more, faster. It’s fast, durable and smart, powered by Google’s most advanced chip yet and packed with the latest Pixel tools to supercharge your everyday.

On a serious power chip

Do more effortlessly with the Google Tensor G5 chip, Pixel’s biggest performance leap yet. Custom-built for Google’s advanced AI, it helps power everything from on-device editing and faster app launching to real-time translation.

See it all, brilliantly

The 6.3” Actua display is vibrant and sharp, with 3,000 nit peak brightness for better readability outdoors. With a refresh rate up to 120Hz, scrolling and switching between apps stays super smooth.

Always ready for the perfect shot

Capture stunning, detailed images in any light with Pixel 10’s upgraded triple camera system, featuring a new 5x telephoto lens and Super Res Zoom up to 20x. Then, perfect your shots in just a few taps with tools like Magic Editor, Auto Best Take, Night Sight and Real Tone.

Endurance you can count on

Stay powered for longer with Pixel 10’s battery, lasting over 24 hours or up to 100 hours with Extreme Battery Saver. When you need a boost, charge to 55% in about 30 minutes, or enjoy the convenience of wireless Pixelsnap magnetic charging with a Qi 2.0-certified charger.

Built to last, designed to wow

Crafted from spacecraft-grade aluminium and scratch-resistant Corning Gorilla Glass Victus 2, Pixel 10 is built to handle drops, dust and splashes. With 7 years of OS and security updates, you can count on it to stay secure and helpful for years to come.

Specifications

Processor	Google Tensor G5, Titan M2 security coprocessor
Operating System	Android 16
Storage	128GB
Memory	12GB RAM
Display	LTPO OLED Super Actua Display, 1080x2424 pixels, 120Hz, 2200 nits
Charging	Type-C, Pixelsnap wireless charging up to 15 W
Rear Camera	48 MP wide with Macro Focus, 13 MP ultra-wide, 10.8 MP 5x telephoto, Super Res Zoom up to 20x
Front Camera	10.5 MP Dual PD, ƒ/2.2, 95° ultrawide
Sim Card	Dual SIM (Single Nano SIM and eSIM)
Sensors	Proximity, Ambient Light, Accelerometer, Gyrometer, Magnetometer, Barometer
Connectivity	Wi-Fi 6E, Bluetooth v6, NFC, Google Cast, GNSS
Protection	IP68, Gorilla Glass Victus® 2, fingerprint-resistant coating
What's In The Box	Pixel 10, 1 m USB-C to USB-C cable, SIM tool
Product Dimensions (H/W/D)	152.8 mm x 72.0 mm x 8.6 mm
Weight	204 g
Manufacturer Part Number (MPN)	GA10216-GB
EE Article Code	300035247

FAQs

Yes, the Google Pixel 10 has 12GB of RAM, making it perfect for running multiple apps, switching between tasks and using advanced AI features smoothly.

Your data is protected with real-time security checks, proactive scam alerts and 7 years of OS and security updates, keeping your phone secure over time.

The Actua display on the Pixel 10 offers sharp visuals and 3,000 nit peak brightness, while the Super Actua display on Pixel 10 Pro models is even brighter and more immersive.

With features like Auto Frame, Ask Photos and Magic Editor, the Pixel 10 makes it easy to enhance images, move objects or adjust focus, all powered by Google AI.

Yes, the Pixel 10 is rated IP68, meaning it’s resistant to dust, splashes and accidental spills, making it more reliable for everyday use.

With 256GB of storage, you’ll have more room for high-res photos, 4K videos, large apps and offline content, ideal if you don’t use cloud storage as often.

Absolutely. With its advanced camera system, fast performance and generous storage, the Pixel 10 is a great choice for mobile content creators on the go.

Reviews

Get this with an EE data plan

Choose colour

Obsidian

Indigo

Frost

Lemongrass

Choose capacity

128GB

Make it a bundle

Get this product on its own or with extras.

With Google Pixel 10 and 10 Pro Minute One Clear Case and Screen Protector

£503.99

Saving £305

With Google Pixel 10 and 10 Pro Phone Case

£548.99

Saving £300

Keep on its own

£499

Saving £300

In stock

Free Standard delivery in 1-3 working days

See delivery and returns info

Add to your EE Mobile bill

£4 today, £45 a month for 11 months.

Total cost £499. Discounts applied.

No fees, no interest, no credit check.

Learn about this payment option

Often bought together

You could save when you buy these items together.

2 bundles

Indigo • 128GB

Google Pixel 10 SIM-free

£499

Saving £300

Clear

Google Pixel 10 and 10 Pro Minute One Clear Case and Screen Protector

£4.99

Saving £5

£503.99

Saving £305

Indigo • 128GB

Google Pixel 10 SIM-free

£499

Saving £300

Clear

Google Pixel 10 and 10 Pro Minute One Clear Case and Screen Protector

£4.99

Saving £5

£503.99

Saving £305

EE Finance representative example

For a £500 order, pay £50 today and borrow a total amount of credit of £450. With an annual interest rate of 0% (fixed), pay 12 monthly payments of £37.50. Total amount payable on credit £450. 0% APR Representative.

For eligible Oura Ring 4 and 5 products over 12 months or more: for a £500 order, pay £50 today and borrow a total amount of credit of £450. With an annual interest rate of 9.9% (fixed), pay 12 monthly payments of £39.54. Total amount payable on credit £474.48. 9.9% APR Representative.

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Do spectacular, on the regular.

Built with Gemini, your AI assistant.¹

Premium, ultra-durable design.

All-new
telephoto lens.

Protects you and
your data

Seven years of new features
and updates.²

The power of Gemini, supercharged on Pixel.

Pixel phones have Gemini built in to help you get things done or just talk about things. It’s the ultimate AI assistant for all things you.¹

‘What are some birthday trip ideas for my friend who loves the beach?’

It’s fantastic that
your friend loves the beach! Here are some ideas with a range of vibes and budgets…

Instead of typing, use Gemini Live
to have a natural, free-flowing conversation.³

Save time by asking Gemini to find info and get
things done across your Google apps.⁴

Circle to Search. Just circle what you want
more info about - like an image, text or video.
Pixel finds it fast.⁵

Magic Cue proactively suggests relevant info and actions. Calling your airline? It finds your flight info from your email.⁶

True-to-life photos.
Out-of-this-world editing.

The triple rear camera system features 20x Super Res Zoom for stunning detail from far away.

Night Sight takes crisp, clear photos, portraits and panos in low-light settings - even the Milky Way with Astrophotography.

Auto Best Take. Group pics
the whole group loves.⁷

Take the picture.
And be in it, too.

Designed for durability. Made for real life.

Pixel 10 is crafted from premium, durable materials into a sleek design that's both comfortable to hold and secure in your hand.

Holds up when spills and tumbles
go down.

The Actua display with 3,000 nit peak brightness
is easy on the eyes, even in direct sunlight.⁸

Get that new phone feeling every few months with
seven years of regular software and protection updates.²

Get that new phone feeling every few months with seven years of regular software and protection updates.²

Protects you and your data.

Pixel can call emergency services
share your location if you can’t.⁹

Pixel helps detect and
filter out spam calls for you.

Pixel will automatically
lock if it’s lost or stolen.

On a serious power chip.

Google Tensor G5. The biggest chip upgrade in a Pixel yet.

Last 30+ hours.¹⁰ Powers up even faster with Qi2 wireless Pixelsnap magnetic charging.¹¹

Runs fast and smooth
with 12 GB of RAM.

With Pixel, it all comes together brilliantly.

Unlock your full potential with the Pixel Watch.
Connect with Pixel Buds for better clarity and focus.

Switch without second-guessing.

Bring all your stuff from your old phone. It only takes about 20 minutes.^12, ¹³

Make video calls from Google Meet and WhatsApp. And even join FaceTime® calls from your Pixel.

Pixel works with your AirPods®, GALAXY® and Garmin® watches, and other devices you own.

Text iPhone® users high-res images, react with emojis and see read receipts, too.

Get more out of your
new Pixel with premium Google services,
free of charge.

Three months of ad-free videos and music from YouTube Premium (then £13.99 per month) for new eligible users only. Recurring billing. Cancel anytime.¹⁴

Includes 6 months of the Google One Premium 2 TB plan.¹⁴

Six months of personalised fitness guidance with Fitbit Premium (then £7.99 per month) for new eligible users only. Recurring billing. Cancel anytime.¹⁴

1 Gemini mobile app availability may vary by country and language. Check responses for accuracy. Internet connection required. 2 Pixel updates for seven years from when the device first became available on the Google Store in the US. See g.co/pixel/updates for details. 3 Results for illustrative purposes and may vary. Check responses for accuracy. Google One AI Premium Plan subscription and internet required. Compatible with certain features and accounts. Available on select devices and in select countries, languages, and to users 18+. 4 Internet connection required. Features may differ depending on subscription and account. Some apps require setup. Available on select devices, and in select countries and languages. 5 Requires Internet connection and compatible devices, apps and surfaces. Results may vary depending on visual matches. 6 Available in select countries and languages. Available to users aged 18+. 7 Results may vary. Available to users aged 18+. 8 Peak brightness measured at 5% on-pixel ratio. 9 Personal Safety app features are dependent on network connectivity and other factors and may not be reliable for emergency communications or available in all areas. For more information, see g.co/pixel/personalsafety. 10 Battery life depends upon many factors, and usage of certain features will decrease battery life. Actual battery life may be lower. Over time, Pixel software will manage battery performance to help maintain battery health as your battery ages. See g.co/pixel/battery-tests and g.co/pixel/batteryhealth for details. 11 Compared to Qi 1.0 wireless charging. Requires Qi 2.0-certified wireless charger (sold separately). 12 Some third-party apps and data may not be transferred automatically. Visit g.co/pixel/copydatahelp for information. 13 Average transfer time shown based on wired data transfers. Excludes some download and installation activity that occurs in the background. Actual transfer time will vary depending on the number and size of files. See g.co/pixel/copydatahelp for more information on transferring data. 14 The Google One Premium 2 TB plan, Fitbit Premium and YouTube Premium trial offers are available to eligible users of each service with the purchase and activation of Pixel 10. Offers expire at 11.59 p.m. GMT on 31 October 2026. Valid method of payment required at sign-up, but you will not be charged the £9.99/mo for Google One, £9.99/mo for Fitbit Premium or £13.99/mo for YouTube Premium until the respective trial period expires and the subscriptions auto-renew. Cancel at any time. Return of purchased device may result in cancellation of all subscriptions. Fitbit Premium content and features may change, are not available in all countries and may be in English only. See youtube.com/premium/restrictions, g.co/fitbitpremium/tos and g.co/pixel-10-pro/google-one-2TB-6-month-offer for full terms. iPhone® is a registered trademark of Apple Inc. FaceTime® is a registered trademark of Apple Inc.

The legal bit

Before adding an Add to Plan accessory to your plan, read the full Add to Plan terms. Here’s a summary of the key bits you need to know:

if you add an Add to Plan accessory to your plan, we’re agreeing to give you fixed sum credit to buy it
this agreement starts the day the accessory is dispatched to your chosen delivery address or the store you’re collecting it from
you must repay the full cost of the accessory over a maximum of 11 monthly payments
once we’ve got your order, we’ll send you an email confirmation with all the details

Add to Plan is available to EE pay monthly customers if you have had an account with a device plan for 1 month or with a SIM Only plan for 6 months. The number and value of Add to Plan accessories you are eligible for is subject to credit check. You are fully responsible for repaying to EE the full cost of the accessory. If you choose to leave EE early, you will be responsible for paying the remaining balance for your Add to Plan accessory, in addition to any early termination charges for your standard contract.

If you purchase your accessory in one of our stores, we don’t offer any change of mind period. However, you’re able to cancel your credit agreement in the first 14 days. If you purchase over the phone or via our website, you may return your accessory in the first 14 days, except if it requires installation and has already been installed by an engineer. You can cancel the credit agreement within 14 days of the start date. If you cancel the agreement, we will add the full outstanding balance for the accessory to your next bill and try to collect that by Direct Debit.

Monthly charges assume online billing. Personal use only. Subject to availability. Add to Plan accessory plans are not regulated by the Financial Conduct Authority. Further terms apply.

EE Finance for 3, 6 or 9 months is available on orders over £99. You must be over 18 and a UK resident. Subject to completing and passing a credit and affordability check with Glow Financial Services Limited.

For more information about how your personal data is used by EE, see our privacy policy.

This is a regulated credit agreement. When considering EE Finance, you should consider whether the purchase will continue to be affordable and how you will continue to make repayments. You should also be aware of the impact of missing payments, which may include making other borrowing more difficult or more expensive.

EE Limited is authorised and regulated by the Financial Conduct Authority, acting as a credit broker exclusively with the lender Glow Financial Services Limited. Glow Financial Services Limited is authorised and regulated by the Financial Conduct Authority, acting as lender and under brand licence as EE Finance powered by Glow through EE Limited.

EE Finance for 12 to 48 months is available on orders over £250. You must be over 18 and a UK resident. Subject to completing and passing a credit and affordability check with Glow Financial Services Limited.

Further terms apply.

Google Pixel 10 SIM-free, Indigo

Choose colour

Choose capacity

Make it a bundle

With Google Pixel 10 and 10 Pro Minute One Clear Case and Screen Protector

With Google Pixel 10 and 10 Pro Phone Case

Keep on its own

Add to your EE Mobile bill

Get up to £750 for your old smartphone

Often bought together

EE Finance representative example

More like this

Do spectacular, on the regular.

The power of Gemini, supercharged on Pixel.

Pixel phones have Gemini built in to help you get things done or just talk about things. It’s the ultimate AI assistant for all things you. 1

‘What are some birthday trip ideas for my friend who loves the beach?’

It’s fantastic that your friend loves the beach! Here are some ideas with a range of vibes and budgets…

Instead of typing, use Gemini Live to have a natural, free-flowing conversation.3

Save time by asking Gemini to find info and get things done across your Google apps.4

Circle to Search. Just circle what you want more info about - like an image, text or video. Pixel finds it fast.5

Magic Cue proactively suggests relevant info and actions. Calling your airline? It finds your flight info from your email.6

True-to-life photos. Out-of-this-world editing.

The triple rear camera system features 20x Super Res Zoom for stunning detail from far away.

Night Sight takes crisp, clear photos, portraits and panos in low-light settings - even the Milky Way with Astrophotography.

Auto Best Take. Group pics the whole group loves.7

Take the picture. And be in it, too.

Designed for durability. Made for real life.

Holds up when spills and tumbles go down.

The Actua display with 3,000 nit peak brightness is easy on the eyes, even in direct sunlight.8

Get that new phone feeling every few months with seven years of regular software and protection updates.2

Get that new phone feeling every few months with seven years of regular software and protection updates.2

Protects you and your data.

On a serious power chip.

With Pixel, it all comes together brilliantly.

Unlock your full potential with the Pixel Watch. Connect with Pixel Buds for better clarity and focus.

Switch without second-guessing.

Bring all your stuff from your old phone. It only takes about 20 minutes.12, 13

Get more out of your new Pixel with premium Google services, free of charge.

The legal bit

Add to your mobile bill for 11 months

EE Finance for 3, 6 or 9 months

EE Finance for 12 to 48 months

Pixel phones have Gemini built in to help you get things done or just talk about things. It’s the ultimate AI assistant for all things you.¹

It’s fantastic that
your friend loves the beach! Here are some ideas with a range of vibes and budgets…

Instead of typing, use Gemini Live
to have a natural, free-flowing conversation.³

Save time by asking Gemini to find info and get
things done across your Google apps.⁴

Circle to Search. Just circle what you want
more info about - like an image, text or video.
Pixel finds it fast.⁵

Magic Cue proactively suggests relevant info and actions. Calling your airline? It finds your flight info from your email.⁶

True-to-life photos.
Out-of-this-world editing.

Auto Best Take. Group pics
the whole group loves.⁷

Take the picture.
And be in it, too.

Holds up when spills and tumbles
go down.

The Actua display with 3,000 nit peak brightness
is easy on the eyes, even in direct sunlight.⁸

Get that new phone feeling every few months with
seven years of regular software and protection updates.²

Get that new phone feeling every few months with seven years of regular software and protection updates.²

Unlock your full potential with the Pixel Watch.
Connect with Pixel Buds for better clarity and focus.

Bring all your stuff from your old phone. It only takes about 20 minutes.^12, ¹³

Get more out of your
new Pixel with premium Google services,
free of charge.