Google Pixel 10a delivers a fast Android experience with Google AI. An impressive Pixel camera, bright 120Hz Actua display and long-lasting battery life are wrapped in a sleek, durable design.
Claim Pixel Buds 2a, worth £129
Save £912 on 30GB Essentials
Trade in and get up to £624
EE One: save up to £20 a month on unlimited plans
Upgrade early with Early Phone Swap
You will have two separate contracts and direct debits, one is an interest-free credit agreement for your device, the other is a 24 month airtime plan.
You must:
£30 to £564
Save up to £12 a month when adding another line to your existing account
Our All Rounder and Full Works plans are bursting with Inclusive Extras - choose yours at checkout.
Keeping your files and photos backed up is a breeze thanks to the Google AI Plus 2TB plan. Add as an Inclusive Extra and get 2TB of cloud storage and enhanced features across Google. Worth £7.99 a month.
Unlock Google's next-gen AI and get priority access to new features with Gemini app in Google AI Pro. Let it help you tackle complex tasks as your personal tutor, creative partner, travel agent, and more. Plus, you get 5TB of storage, all the benefits of the Google AI Plus plan, access to Google Health Premium, YouTube Premium Lite and Google Home Premium Standard. Worth £18.99 a month.
Dive into some of the best TV shows and movies with Netflix Premium, giving you 4K Ultra HD + HDR. Up to 4 devices in your household can watch at the same time. Worth £18.99 a month.
Watch unlimited TV shows and movies when you add Neflix Standard with adverts as an Inclusive Extra. Worth £5.99 a month.
Keep your game library fresh with Xbox Game Pass Ultimate. Access hundreds of games to play on your Xbox console or PC along with in-game benefits and exclusive discounts. Worth £16.99 a month.
Device Care Extras
We’ve put together a bunch of Device Care Extras worth £105 that help you keep your phone, tablet, laptop or smart watch in tip-top condition for the life of your plan.
5G+ is even better at connecting your life
5G+ is the latest evolution in network technology. It’s up to 10x faster than 4G so you can live stream video even faster and browse with fewer interruptions. 5G+ also runs more efficiently, extending your battery life.
Device Care Extras
Extended Warranty (worth £105)
Fixing a problem on your phone, tablet, laptop or smart watch can be a real pain in the neck, and in the wallet. Our Extended Warranty covers you against any manufacturer faults for the lifetime of your plan, until you upgrade or leave—that’s longer than any standard manufacturer warranty.
So, if something goes wrong, we’ll repair or replace it for free. And we always use authorised experts, so you know it’s in safe hands.
27 OCTOBER 2022
Transforming smart security on our way to becoming the UK’s most personal, customer-focused tech brand
This week, we’ve announced two partnerships with EE that will help to grow and transform the UK smart security market. I’m really excited about teaming up with home security experts Verisure and cyber safety experts Norton – both leaders in their respective fields – and what that means for our customers.
EE Smart Home Security powered by Verisure and EE Cyber Security powered by Norton will give us greater momentum on our journey to becoming the most personal, customer-focused technology brand in the UK.
Moving into new categories like smart security will help EE be more relevant and more important to our customers in all that they do with the connectivity we provide every day. With our assets – brand, trust, billing relationships, digital capability and a brilliant customer service team based 100 per cent in the UK – along with these exciting new partnerships, we bring something unique for customers and to our partners too.
Our tie-ins with Verisure and Norton are the latest example of how we’re transforming the EE brand with new products and services beyond the mobile, broadband and TV services that are traditionally expected from us. EE Smart Home Security powered by Verisure, which launches today, combines our best-in-class mobile connectivity with the latest home security tech and outstanding customer service in an accessible and affordable solution. And we know the home isn’t the only place everyone wants to feel safe.
Cyber security is another area where we know we can do more. EE is part of BT Group, which means our customers already benefit from BT’s existing team of more than 3,000 security specialists helping to keep its network and customers safe from cyber-attacks as well as the latest network security to help keep them and their family safe online.
EE has been at the forefront of the fight against scammers since we launched our text anti-spam filter last year. It blocked more than 200 million scam texts in less than 12 months. In addition, our EE firewall technology uses AI to review calls passing through UK Calling Line Identification from other countries. It helps us block up to one million international scam calls each day.
So, what’s next? Coming in November is EE Cyber Security powered by Norton. It will provide powerful protection against viruses and other online threats, plus it notifies customers if their personal information is found on the dark web, or if their accounts on popular social media sites have unusual login activity. Users can also create and store strong passwords more securely to help protect online accounts and keep personal information safer.
EE will also launch a free, annual online check through its EE website, giving customers an easy and fast way to find out if their email addresses have been exposed on the dark web.
In partnership with Norton and Verisure, we can do really great things – just like we are doing in gaming. Only last week, we set out our ambition with EE to become the UK's number 1 network for gamers with a new supercharged gaming offering.
Customers can now press play on our bespoke Nintendo and PlayStation bundles, choosing the latest, best-in-class gaming products via spreadable payments, interest-free with Add to Plan, and a nationwide roll-out of in-store gaming bays in more than 175 EE retail stores. It is all being overseen by EE’s new internal gaming team, who I know are already looking forward to the launch of more exciting gaming products, services and flexible options designed to provide great value and convenience. And all underpin with 5G and fibre connectivity that make our network unbeatable for gaming.
Thank you to every single one of our people at EE who has worked so hard to make our smart security and gaming offerings happen. And thank you to all of you who continue to work hard to deliver the best network experience for our customers.
We’re not finished there: in the coming months we’ll reveal another partnership that will demonstrate how we are a service and a brand that will stand for much more than a mobile and broadband network. It will move us yet another step closer to being the most personal, customer-focused technology brand in the UK.
Follow me on Twitter and Instagram @marcallera
with Gemini with Gemini
With a scratch-resistant Corning® Gorilla® Glass 7i display and IP68 water and dust protection, Google Pixel 10a is made for the everyday.5 With a scratch-resistant Corning® Gorilla® Glass 7i display and IP68 water and dust protection, Google Pixel 10a is made for the everyday.5
Get 30+ hours out of a full charge, or turn on Extreme Battery Saver for up to 120 hours of power.1 Get 30+ hours out of a full charge, or turn on Extreme Battery Saver for up to 120 hours of power.1
Keep that new-phone feeling with Pixel Drops.3 Keep that new-phone feeling with Pixel Drops.3
Save memories with 128 GB or 256 GB of storage.7 Save memories with 128 GB or 256 GB of storage.7
Google Pixel 10a is durable, with a smooth finish. Google Pixel 10a is durable, with a smooth finish.
A bright Actua display shows up clear as day, even in direct sunlight. A bright Actua display shows up clear as day, even in direct sunlight.
Google Pixel 10a has the most recycled materials of any Pixel A-Series phone.8,9,10,11 Google Pixel 10a has the most recycled materials of any Pixel A-Series phone.8,9,10,11
Auto Best Take can automatically find and combine similar photos into one where everyone looks their best. Auto Best Take can automatically find and combine similar photos into one where everyone looks their best.
Add Me makes it easier than ever to get everyone with you in the pic. Snap even bigger groups, then put yourself in the photo too.21 Add Me makes it easier than ever to get everyone with you in the pic. Snap even bigger groups, then put yourself in the photo too.21
Remove objects, change backgrounds and more. Your perfect photo enhanced with Magic Editor. Remove objects, change backgrounds and more. Your perfect photo enhanced with Magic Editor.
Macro Focus reveals extraordinary detail in your tiniest subjects, from raindrops to flower petals. Macro Focus reveals extraordinary detail in your tiniest subjects, from raindrops to flower petals.
‘Based on reviews, which book would make a good birthday gift for my sister who loves a thriller?’ ‘Based on reviews, which book would make a good birthday gift for my sister who loves a thriller?’
‘For a thrilling read, you might want to consider…’ ‘For a thrilling read, you might want to consider…’
Learn it. Share your camera and ask your question. Gemini’s got you with recommendations.12 Learn it. Share your camera and ask your question. Gemini’s got you with recommendations.12
Plan it. Let Gemini help with scheduling. Say what you need and Gemini will check your availability.13 Plan it. Let Gemini help with scheduling. Say what you need and Gemini will check your availability.13
Circle it. Circle an image, text or video and Google Pixel will find it fast – right from the app you’re in.14 Circle it. Circle an image, text or video and Google Pixel will find it fast – right from the app you’re in.14
Screen it. Use Google Pixel’s Call Assist features to manage calls, curb spam calls and more.15 Screen it. Use Google Pixel’s Call Assist features to manage calls, curb spam calls and more.15
Create it. Bring your ideas to life and reimagine new scenes, combine creative elements and more.16 Create it. Bring your ideas to life and reimagine new scenes, combine creative elements and more.16
Pixel helps protect you against spam, scams and phishing. Pixel helps protect you against spam, scams and phishing.
Pixel uses Google AI to detect a theft and automatically locks your phone. Pixel uses Google AI to detect a theft and automatically locks your phone.
It’s easier than you think. Just connect your new Google Pixel to your old phone and follow the prompts. It’s easier than you think. Just connect your new Google Pixel to your old phone and follow the prompts.
Pixel is designed to work with your other devices.17 Keep streaming and connecting seamlessly on the devices you already have. Pixel is designed to work with your other devices.17 Keep streaming and connecting seamlessly on the devices you already have.
Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.18,19 Your new Google Pixel 10a comes with 100 GB of cloud storage for 3 months.18,19
Google Pixel 10a comes with 3 months of YouTube Premium.20 Google Pixel 10a comes with 3 months of YouTube Premium.20
1 Battery life depends on many factors, and using certain features will reduce it. Actual battery life may be lower. Over time, Pixel software will manage battery performance to help maintain battery health as your battery ages. See g.co/pixel/battery-tests and g.co/pixel/batteryhealth for details. 2 Up to 30 W for wired charging using the Google 45 W USB-C® Power Charger (sold separately). 3 Pixel updates for seven years from when the device first became available on the Google Store in the US. See g.co/pixel/updates for details. 4 Gemini mobile app availability may vary by country and language. Check responses for accuracy. Internet connection required. For users aged 18+. 5 Designed to comply with dust and water protection rating IP68 under IEC standard 60529 when each device leaves the factory, but the device is not waterproof or dustproof. Water resistance and dust resistance are not permanent conditions and will diminish or be lost over time due to normal wear and tear, device repair, disassembly or damage. Phone is not drop/tumble proof and dropping your device may result in loss of water/dust resistance. Damage from drops, tumbles and other external forces is not covered under warranty. Liquid damage voids the warranty. See g.co/pixel/water for details. 6 Results may vary. 7 Storage specifications refer to capacity before formatting. Actual formatted capacity will be less. 8 Recycled materials are at least 36% of product based on weight. 9 Recycled aluminium in the housing is at least 16% of product based on weight. 10 The recycled plastic in the back cover accounts for at least 3% of the product based on product weight. 11 Based on retail packaging (excluding adhesive materials and required plastic stickers) as shipped by Google. To meet the request of some retail partners, stickers and/or security tags are applied to some packaging variations and may contain plastic. 12 Results for illustrative purposes and may vary. Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and languages, and to users aged 18+. 13 Internet connection required. Features may differ depending on subscription and account. Some apps require setup. Available on select devices, and in select countries and languages. 14 Requires Internet connection and compatible devices, apps and surfaces. Results may vary depending on visual matches. 15 Not available in all countries or languages. Availability and call quality depend on environment, mobile network conditions and many other factors. Actual results may vary. See g.co/pixel/callassist for details. 16 Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and languages, and to users aged 18+. Create responsibly. See policies.google.com/terms/generative-ai/use-policy to learn more. 17 Requires compatible phones running on Android 6.0 or newer or Chromebooks running on Chrome OS 91 or newer. Devices sold separately. 18 By subscribing, you agree to terms for Google One, available at one.google.com/terms-of-service, and for offers, available at one.google.com/offer/freetrial. See how Google handles data at www.google.com/policies/privacy. 19 With eligible device purchase. Offer is only available to new users of Google One. Redeem the offer by 31 March 2027 at 11.59 p.m. BST. Valid method of payment required at sign-up, but you will not be charged until the trial period expires. Unless cancelled earlier, Google One will charge £1.59 after the trial ends, billed on a recurring monthly basis. Cancel at any time. No refunds for partial billing periods, except as required by applicable law. Return of purchased device may result in cancellation of subscription. See g.co/pixel/google-one-3-month-offer for more details. 20 Available to users in the United Kingdom, with eligible device purchase. Offer available to new users only (no past or current trial of YouTube Premium, YouTube Music Premium, YouTube Red or Google Play Music). Offer expires 31 March 2027 at 11.59 p.m. GMT. Valid method of payment and Google Account required at sign-up but you will not be charged until the trial period expires. Then auto-renews at £12.99/month after expiry of 3-month membership unless previously cancelled. Must be 18 years or older. Cancel at any time. Return of purchased device may result in cancellation of subscription. No refunds for partial billing periods are available, except as required by applicable law. Offer requires a Google Account. See www.youtube.com/premium/restrictions for full terms. 21 Results may vary. Not available for all cameras, apps or modes. ® GORILLA is a registered trademarks of Corning Incorporated. 1 Battery life depends on many factors, and using certain features will reduce it. Actual battery life may be lower. Over time, Pixel software will manage battery performance to help maintain battery health as your battery ages. See g.co/pixel/battery-tests and g.co/pixel/batteryhealth for details. 2 Up to 30 W for wired charging using the Google 45 W USB-C® Power Charger (sold separately). 3 Pixel updates for seven years from when the device first became available on the Google Store in the US. See g.co/pixel/updates for details. 4 Gemini mobile app availability may vary by country and language. Check responses for accuracy. Internet connection required. For users aged 18+. 5 Designed to comply with dust and water protection rating IP68 under IEC standard 60529 when each device leaves the factory, but the device is not waterproof or dustproof. Water resistance and dust resistance are not permanent conditions and will diminish or be lost over time due to normal wear and tear, device repair, disassembly or damage. Phone is not drop/tumble proof and dropping your device may result in loss of water/dust resistance. Damage from drops, tumbles and other external forces is not covered under warranty. Liquid damage voids the warranty. See g.co/pixel/water for details. 6 Results may vary. 7 Storage specifications refer to capacity before formatting. Actual formatted capacity will be less. 8 Recycled materials are at least 36% of product based on weight. 9 Recycled aluminium in the housing is at least 16% of product based on weight. 10 The recycled plastic in the back cover accounts for at least 3% of the product based on product weight. 11 Based on retail packaging (excluding adhesive materials and required plastic stickers) as shipped by Google. To meet the request of some retail partners, stickers and/or security tags are applied to some packaging variations and may contain plastic. 12 Results for illustrative purposes and may vary. Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and languages, and to users aged 18+. 13 Internet connection required. Features may differ depending on subscription and account. Some apps require setup. Available on select devices, and in select countries and languages. 14 Requires Internet connection and compatible devices, apps and surfaces. Results may vary depending on visual matches. 15 Not available in all countries or languages. Availability and call quality depend on environment, mobile network conditions and many other factors. Actual results may vary. See g.co/pixel/callassist for details. 16 Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and languages, and to users aged 18+. Create responsibly. See policies.google.com/terms/generative-ai/use-policy to learn more. 17 Requires compatible phones running on Android 6.0 or newer or Chromebooks running on Chrome OS 91 or newer. Devices sold separately. 18 By subscribing, you agree to terms for Google One, available at one.google.com/terms-of-service, and for offers, available at one.google.com/offer/freetrial. See how Google handles data at www.google.com/policies/privacy. 19 With eligible device purchase. Offer is only available to new users of Google One. Redeem the offer by 31 March 2027 at 11.59 p.m. BST. Valid method of payment required at sign-up, but you will not be charged until the trial period expires. Unless cancelled earlier, Google One will charge £1.59 after the trial ends, billed on a recurring monthly basis. Cancel at any time. No refunds for partial billing periods, except as required by applicable law. Return of purchased device may result in cancellation of subscription. See g.co/pixel/google-one-3-month-offer for more details. 20 Available to users in the United Kingdom, with eligible device purchase. Offer available to new users only (no past or current trial of YouTube Premium, YouTube Music Premium, YouTube Red or Google Play Music). Offer expires 31 March 2027 at 11.59 p.m. GMT. Valid method of payment and Google Account required at sign-up but you will not be charged until the trial period expires. Then auto-renews at £12.99/month after expiry of 3-month membership unless previously cancelled. Must be 18 years or older. Cancel at any time. Return of purchased device may result in cancellation of subscription. No refunds for partial billing periods are available, except as required by applicable law. Offer requires a Google Account. See www.youtube.com/premium/restrictions for full terms. 21 Results may vary. Not available for all cameras, apps or modes. ® GORILLA is a registered trademarks of Corning Incorporated.
